3 Success Secrets on How to Manage Social Networks Effectively

November 23rd, 2022 by admin No comments »

The discussion whether or not to use Social Media Marketing has died down. By now, the business community agrees that social networking is a must for every business. But using online networks is not an easy and fast fix, like thought before. In fact, a recent study has found that people who use social networking successfully spend an average of 6.5 hours a week on it. That is a long time in order to be successful. Now the issue is to find a way to manage the networks better in order to recoup some of the time. Let me introduce you to 3 secrets on how to manage your networks effectively. You will be more successful and save more time on top of it.

The first success secret is to link your social networks effectively.

It will not be beneficial for you to link all of your networks to each other. The result will be that you have a lot of double (or even triple) content in each of your networks. You really want to have each piece of content only one time in each network. For you to achieve this goal, you have to think carefully about how to link your online networks. Consider as well in which network you are more present and in which not. Another important point to consider is the question if all your posts fit in each network? You might have a more personable approach in Facebook and Twitter, but a more businesslike approach in LinkedIn. I link my Facebook Fanpage to Twitter, Twitter to LinkedIn and my Blog to my Facebook Fanpage. It works well for me because I am mostly in my Facebook Fanpage. This way, I do not have any double posts, but everything I put into my Facebook Fanpage will be distributed to all my social networks. But just like I said before, consider your particular strategy first before you link your social networks. After you have linked your social networks effectively, you should use a social networking management tool.

The second success secret is to use a social networking management tool like Hootsuite or Tweetdeck.

The main reason why you need a social networking management tool is to save time. You do not have to sign in and out of each network every time you want to check your messages or you want to post something. Instead, you just sign in to you management tool and you can do everything right from that platform. That alone is a huge time saver. In Hootsuite, for example, you can put your Twitter account, your Facebook profile and your Facebook Fanpage in different tabs. You simply switch from tab to tab to see what is going on in your network. You can also post status updates in all your social networks you have registered with Hootsuite. But be careful with that – you do not want to have double content in your networks. Remember how you have your networks linked together before you post. Just try it out and you will be amazed how easy managing your networks can be. Now, off to the third secret.

Social Networking – Can Your Company Afford Not to Engage?

April 13th, 2022 by admin No comments »

The aforementioned are websites used to fuel the social networking phenomenon. In case you are not aware of how social networking sites function, people use these sites to form associations with others that share the same personal or professional interests. Millions of people are using these sites to keep in touch with their families and friends.

Now companies are jumping on the bandwagon and incorporating social networking sites into their marketing campaigns. Although, social networking is relatively new, it is gaining status as a new way for companies to effectively market their products and services because of the following:

  • Interactive
  • Cost effective
  • Ability to market 24/7

Interactive

The main purpose of a marketing campaign is to promote your product or service to your target market. What better way to reach your target market than on their own turf? Years ago the typical marketing campaign would have consisted of direct mail, print advertising, and if you could afford it TV or radio ads. One thing all of the aforementioned mediums fail to do is to encourage participation.

Social networking sites enable you to instantaneously connect with your target market and receive feedback regarding your product and service. Regardless of what social networking site your company decides to join, all of them will enable you to foster a closer relationship with your customers-the degree in which this is accomplished rests solely upon your company. Consumers are already doing what they intended to do on these-connect with family and friends-you (companies) are the new kid on the block so it is up to you how you want others to perceive your brand.

An organization’s objectives for how to incorporate social networking into their marketing campaigns often differ. For example, Beth Bridges, Membership Director of Clovis Chamber of Commerce states that, “Our objective in using social networking is to create a trusted community and to increase awareness of their events within the community. We also use social networking sites to have more personal interaction with members who we might not see at regular networking activities and reach more of the younger business owners in the community who are using social media much more extensively to promote themselves and their businesses.”

It is a safe bet that the majority of companies that are new to social networking may be tempted to mention their product every five minutes on these sites-it is in your best interest not to do so. I realize that many organizations’s main objective for using social networking sites is to promote their product. I am not telling you to abandon your objective-just alter the method in how you choose to do so.

People use products and services for different reasons and you will never know any of them if you do not take the time to foster a relationship with your target market. Many have been conditioned into thinking that companies could care less about their customers so it is up to your company to prove them wrong. Those who successfully do will reap the benefit of loyal customers. These customers will then share your product or service with their family and friends. It is more effective if you let your target market promote your product for you.

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Business Success Using Marketing Research

March 29th, 2022 by admin No comments »

Launching your product? Want to know what the market is all about now? What does the data say about the current market status? Is it a good time for your product to be launched? Will the audiences perceive your product? How different it is from other products? These questions might arise in your mind always. For that there is a solution which is called Market Research.

What is Market Research?

It is the process of assessing the market for the launch of new products with conducting a thorough research directly with the consumer. This lets the company to identify its target market and gather statistics and data from the opinions gathered from consumers regarding the product. Market Research are mostly done by the companies itself or through third parties who are experienced in the market research field. A lot of marketing strategies can be used for market research such as surveys, product testing and directly approaching the consumer groups for their opinions regarding the product.

Now the question is What is the need for Market Research?

The purpose of doing market research is to assess the market related to the product or service to gather results how the consumers will react to the product. The companies may try to find out what the consumer likes and what not and where does their product stand between these and how to make it better so that the consumer perceives it. They can remodel the product according to that and bring about changes to the actual product so that it fares successfully in the market after its launch.

How is market research done?

Market Research requires a lot of strategies and plans to be implemented to bring out fair amount of results for the company. The companies develops variety of steps with proper planning. It gathers information regarding the market and the company must analyze the data that has been collected to look after the relevant data that can be used later on to bring modifications to the product.

What is the use of Market Research results?

The company which is planning to launch its new product must conduct the market research to find out consumers views and also data regarding the product. These data helps the companies bring changes to the new products. If the company thinks that any alterations is required to bring to the product which may result in bringing success to the product right before or after the launch. To catch the consumers eyes the companies use this data and statistics to make sure the product is worth showing interest for and the consumers will be in benefit.